Copywriting for entrepreneurs: explain your product how you'd explain it to a friend

One of the most common things I see with people launching startup landing pages is that it's completely unclear what the product or service does.

They try to overcomplicate it and write in a vague jargon to make it look like a "big startup" but actually all it does is confuse people who then do not buy their product and do not convert into paying users.

Copywriting isn't that hard, especially if you're just starting out: in most cases you can just explain your product how you'd explain it to a friend. Maybe later on when you're making millions, you can start thinking of hiring copywriters and A/B test to see what converts best. Don't overcomplicate your MVP.

Today on Twitter that exactly happened:

I took what they wrote in the tweet to me and edited their landing page with the exact same text. Now it's clear what the product does.

That's how easy copywriting can be! Explain your product to your friend and put that on your landing page.

P.S. I'm on Twitter too if you'd like to follow more of my stories. And I wrote a book called MAKE about building startups without funding. See a list of my stories or contact me. To get an alert when I write a new blog post, you can subscribe below: